BOSS LADY INTERVIEW: Lisa Furuland, Creator of DockATot

1. How do you stay inspired and fuel your creative vibe?

"My head is a melting pot. I devour all things aesthetically pleasing in fashion, industrial design, photography, interior design, architecture, graphic design, and nature. I am lucky that our favorite vacation spot, Greece, has become our new home. It was a natural step for us, after living ten years together north of Stockholm, as Costa is half Greek. Our latest collection coming out this summer is inspired by nature. In Greece, it’s easy to take inspiration from the world around me. The typography and the flora have inspired our new collections."

 

2. What does the typical day in the life look like for you?

"I currently live in Athens, Greece. The whole family recently relocated from Sweden to Greece, and we really love it! A typical day in my life involves breakfast with the kids, getting them ready, and taking them to school. I’m fortunate to be able to work from home, so I retreat to my office right after the kids leave – or right after a workout – and then it’s back-to-back phone calls, approving designs, checking in with all my teams around the world, and answering many emails. I resurface after the kids get home and make sure to always have dinner together as a family. Then, when the boys are in bed, work tends to continue into the night, with answering emails until late. This is what happens when you’re global, with teams and partners in various time zones."

 

3. Why is balance important in your life?

"I always try to achieve balance, but it is very hard. As much as I can, I prioritize family time before work. I know that these precious days when the children are young won’t come back. When they are teenagers, I know I won’t be thinking ‘Oh, I wish I had gone on more conferences and business trips when they were young.’ On the contrary, which sets the agenda for our lives and work at this point in time.

My favorite part is the flexibility my work allows. I’m able to work from home so I don’t have to worry about a long commute and I’m able to see my children in the morning before school and directly after school. Also, as an entrepreneur, I am hopefully teaching my kids a solid work ethic and a sense of pride. I hope that my kids will feel like they, too, can accomplish whatever they set their minds to. I also think it’s important to show the world that women can be just as much of a force as men in the work world."

 

4. What is an essential practice or ritual you do weekly to help you stay balanced and grounded?

"I always try to fit in some time for working out or practicing my headstand to achieve balance, and I always make time for a good blow out at the hair salon!"

 

5. What is your personal mantra?

"If you can’t be original and innovative, it’s time to pack up your brushes."

 

6. What does happiness look like to you?

"It’s more like my personal happy place. We spend every summer, all summer, in a house just across the bay from the island of Spetses. We have delightful views of this gem of an island from our house. We find ourselves incredibly happy and at peace in this area, which we have made ours and call our second home. No activity on Spetses compares to a trip out in a boat. We get to swim in the most amazing secluded coves all around the island and the beaches are so amazing. This is our favorite place where we can enjoy being together as a family and is truly the time I am at my happiest."

 

7. When you look at a photograph of yourself when you were younger, if you were to write a letter to her, what advice would you give?

"Don’t be afraid to take risks. I always do something I am a little not ready to do. And it seems to work. That’s how I pave the way for things to happen. I stumble and fall at times, but what’s a small bruise in the big scheme?!  I don’t think I ever set out to own my own global company, but I knew what the entrepreneur life was all about since I had I started my first media company at the age of 24. Now my husband Costa and I run three businesses together."

 

8. As women, we tend to compare ourselves to others. Yet, it is important to see and appreciate what we do love about ourselves and our whole way of being. What do you love the most about your life right now?

"Being a working parent can be tough, and I think women in general could support one another more. Be happy for the accomplishments of other women and cheer each other on, be it personally or professionally. If both you and your accomplishments are recognized, it does wonders for your energy levels. I think this is the most important."

 

9. What is the next project you are excited to take on?

"I am especially proud of our new collections for Fall. We also just unveiled our latest invention at the ABC Kids Expo in Las Vegas! The CloudTot is a genius product, if I may say so myself. CloudTot allows you to track baby’s movement and breathing with two revolutionary patent-pending features, The first is a pep peg that gently nudges baby awake and alerts parents if no movement (meaning no breathing) is detected for 12 seconds. And the second is moisture detection via app and special conductive fabric t'hat tells you when baby has wet the bed. We are over the moon to be releasing this product soon as there are no other motion sensor currently on the market with these special capabilities."

 

10. Any final thoughts, words of advice or a favorite quote for the Happy Grace community?

"To always put your customers first. They are the ones that will spread the word about your product or service and everything depends on their satisfaction. The greatest gift of all is the fantastic customer reviews. True success is knowing you have made life a lot easier for so many of people."

 

Lisa Furuland
Creator of DockATot
WWW.DOCKATOT.COM

Lisa Furuland is the creator of DockATot-the multi-functional lounging, playing, chilling, resting, and snuggling dock for baby that you can take anywhere. Created with love in Sweden with a strict emphasis on design and comfort, there is simply nothing else like it on the market that allows mothers to feed, soothe, and bond with baby. DockATot travels easily from place-to-place and features a plush cocoon-like design which mimicks the mother’s womb and offers optimal protection. Visit DockATot at https://dockatot.com/.

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