1. How do you stay inspired and fuel your creative vibe?
We stay inspired by our own children and by staying close to our roots as educators. The passion and creativity behind Slumberkins is very much driven by the intention behind the products, the Sleepytime Rhymes, that build positive skills through interactive routines, meant for the bedtime routine.
2. What does the typical day in the life look like for you?
We’ve learned that in the world of being entrepreneurs, every day can look different. It can also be a roller coaster of highs and lows of things going really well one minute to then being in crisis management mode the next. On an ideal typical day, we start off with a staff meeting with our team here in the Pacific Northwest at our office, which we call the Slumberkins Studio. In order to divide and conquer, we then usually go somewhere quiet to work (and that serves coffee) and Callie handles the creative and sales side of the business, while Kelly oversees the operations and financial side of the business. We like to work together though because while each of us manages different aspects, we always know what’s happening as a whole, big picture. We typically both have our infants with us during the day, which also leads to baby breaks and us ending up working at one of our houses since it’s easier with the babies. Ideally, we finish up by 4pm, so that we can then spend the rest of the day with our families, trying to disconnect for a minute with social media and the business.
3. Why is balance important in your life?
Balance is key for both of us as busy moms running a business. We are both former athletes and have very determined mindsets, which can be hard to turn off. But, in order to prevent burnout, while also growing Slumberkins, balance is so important. We are strong believers in taking good care of ourselves first so that we can then take good care of others.
4. What is an essential practice or ritual you do weekly to help you stay balanced and grounded?
We both have made it a necessity to kind of “unplug” on weekends. This has gotten easier since we opened the Slumberkins Studio and we don’t run the business from our homes any longer. We both also love to go on walks or join a spin or yoga class if possible, but this question in a good reminder that maybe we should do it a little bit more routinely.
5. What is your personal mantra?
Hard work, balance, and family have been the key to success for Slumberkins.
6. When you look at a photograph of yourself when you were younger, if you were to write a letter to her, what advice would you give?
We will answer this like we are looking at a picture of our 14 year old selves in high school, where we met and became best friends:
Set high expectations for yourself and others, trust your gut, love yourself, stand tall (you’ll appreciate it later), and don’t let anybody tell you that they know what’s better for you than you do.
As women, we tend to compare ourselves to others. Yet, it is important to see and appreciate what we do love about ourselves and our whole way of being.
7. What do you love the most about your life right now?
We love the freedom and excitement that comes from entrepreneurship. It’s invaluable to be able to make the choice to plan your schedule and the work week when you are a mother of young children. We also get to spend a lot of time together with our families and our Slumberkins team, which is always fun!
8. What current project has you fired up?
There is always something in development behind the scenes at Slumberkins! We have three new creatures in the works that focus on new life skills that we are very excited about. We also have some exciting news we have been very excited about sharing. Slumberkins will be funding social emotional learning grants for educators working with children. This is something that we have been really working hard on and are thrilled to be able to do as we both are now full-time with Slumberkins as we have stepped away from our positions in the world of education. It’s our way of giving back to our professional community and staying connected with educators and professionals working with children while supporting what we are most passionate about.
9. Any final thoughts, words of advice, or a favorite quote for the Happy Grace community?
We get asked all the time how we have been able to make Slumberkins into what is has become. Our BEST piece of advice to anyone is to find a partner that truly balances out your strengths and weaknesses, surround yourself with supportive friends and family, and then just go for it!
Slumberkins was created by Kelly and Callie, two best friends that live in the magical Pacific
Northwest. While growing Slumberkins, as well as being mothers, they can both be found
working passionately with youth in education.
Kelly has a dual Masters in Marriage and Family Therapy and School Counseling and is a
School Counselor at a K-8 school in Portland, OR. Callie has a Masters in Teaching with
endorsements in Elementary Education and Special Education and works as an elementary
special education teacher in Camas, WA. Both mothers have a passion for working with
children and helping them through challenges while focusing on positivity, inclusion, and
Originally, Slumberkins were a re-invention of the traditional lovey blanket that Callie & Kelly
set out to make for their boys while on maternity leave together. Designed from original
patterns they drew up, each creature is uniquely designed with intention to promote positive
Callie & Kelly